Visibility guidelines and communication requirements

Purpose

These communications requirements outline expectations for the acknowledgement of projects and activities funded by FedNor. They also provide direction on the use of FedNor’s corporate signature and the Canada wordmark.

General Principles

The Recipient will work with FedNor officials to undertake communications activities to ensure the Government of Canada's financial contribution to the Project is appropriately recognized in all communications products related to the funded project. While specific requirements may vary depending on the Project, necessary communications activities will generally include:

Both official languages must be used for the production of information intended for public, including marketing and promotional material (print, broadcast, electronic and digital), signs, plaques and other such material.

Organizing Events and Announcements

As the Recipient, you are required to work in cooperation with FedNor officials to organize the project announcement and any other event deemed necessary to ensure appropriate recognition for the Government of Canada's contribution to the project. These may include milestone events such as ground-breaking and ribbon-cutting ceremonies.

When asked by FedNor officials, the Recipient will help to coordinate the event/announcement by identifying a mutually agreeable venue, date and time. The Recipient may be responsible for inviting stakeholders and community leaders, in consultation with FedNor.

To ensure appropriate federal visibility, a Government of Canada backdrop, lectern sign and Canada flag – to be provided by FedNor – should be displayed where/when appropriate.

Responsibilities

The Recipient will, in consultation with FedNor:

  • assist with all local arrangements (e.g., venue, seating, produce shovel for ground-breaking, ribbon for ribbon-cutting);
  • help produce invitation and guest list, and distribute invitations;
  • recommend a Master of Ceremonies, if required;
  • arrange for refreshments, if desired;
  • arrange for a podium and public address system, if appropriate;
  • acknowledge the Government of Canada’s support through FedNor in all communications products (printed or electronic documents, marketing materials, public reports, publications and media products related to the funded project);
  • designate someone to verbally acknowledge FedNor’s support during speaking opportunities at public events related to the funded project; and,
  • Obtain approval on the use of all communications products related to the funded project and/or on the use/placement of the FedNor corporate signature and Canada wordmark.

FedNor will issue the media advisory and news release unless otherwise specified.

Ensuring federal visibility on promotional materials

As a funding recipient, you are required to ensure appropriate federal logos, taglines, and acknowledgement text are used in the production of all promotional material related to the funded project, including, but not limited to advertising (print, radio and television), brochures, social media, websites and signage.

When the use of the FedNor corporate signature and Canada wordmark is mandated, they should be of corresponding size.

The dotted lines in Figure 1 demonstrate how the two lines of text in the FedNor corporate signature align with the top and bottom of the lower case letters in the Canada wordmark when used horizontally.

Figure 1

Figure 1: FedNor corporate signature presented on left with the Canada wordmark placed to the right.

Figure 2 is an example of how the FedNor corporate signature should align with the Canada wordmark when used vertically. Note that the wording in the FedNor corporate signature aligns vertically with the capital “C” in the Canada wordmark. They may be stacked on top of each other as shown or the FedNor corporate signature may be located at the top of a page and the Canada wordmark at the bottom as long as they still align the same way.

Figure 2

Figure 2: FedNor corporate signature presented with the Canada wordmark placed below, with the left edges aligned.

If there is more than one federal funder, multi-level funding partners or where space is limited, only the Canada wordmark will be required. Email fednorcommunications-communicationsfednor@fednor.gc.ca with questions or to obtain approval for logo use and placement. Visit our download centre to obtain our corporate signature and the Canada wordmark.

Social media

  • Tag FedNor’s social media accounts when posting about FedNor-supported projects or programs.
  • Follow visibility requirements for digital graphics or videos when posting these types of products on social media.
  • Follow FedNor’s social media account on Twitter: @FedNor
  • Email fednorcommunications-communicationsfednor@fednor.gc.ca with questions or to request approval to feature Agency acknowledgement materials in your communications product.

Print

For any print material where a FedNor project is mentioned, including but not limited to newspaper advertising, brochures, reports and promotional signage, both the FedNor corporate signature and the Canada wordmark must be used.

Internet

For website usage, symbols must appear on the index (main) page, with a hyperlink to http://fednor.canada.ca.

Radio

For radio advertising, the tag line "Proudly supported by FedNor, the Federal Economic Development Agency for Northern Ontario" must be included at the conclusion of the spot.

Television

For TV advertising, the tag line "Proudly supported by" must be used in addition to the FedNor corporate signature and Canada wordmark. The FedNor corporate signature should be placed to the left and the Canada wordmark to the right. Advertising must follow Official Languages Act requirements.

Recruitment advertising

The following text should be included in job postings for positions funded by FedNor:

  • This position is supported by the Federal Economic Development Agency for Northern Ontario.
  • Both the FedNor corporate signature and the Canada wordmark must be included.
  • Note for electronic job bulletin boards, there is no requirement for logos but the phrase, "This full-time position is partially funded by FedNor, the Federal Economic Development Agency for Northern Ontario" must be included.
  • Note that if recipients post available positions on Service Canada's website, they will be translated free-of-charge and distributed across Canada.

Production and display of recognition signage

FedNor signage guidelines have been established to highlight federal investments in economic development initiatives in Northern Ontario, allowing Canadians to easily identify federally funded projects contributing to job creation and economic growth in their communities.

Because of the wide range of projects supported by FedNor, the requirement to produce a sign or plaque will be determined on a project-by-project basis. Generally, if a sign or plaque is required, the type and size of signage will be determined based on the dollar value of FedNor’s contribution to the project.

Examples of projects that require external project signs include visible construction projects such as the extension of municipal services to industrial parks or the construction of a hangar at a municipal airport. Plaques (indoor and outdoor) are typically required for all projects tied to a permanent physical presence or structure that is frequented by the general public (e.g., waterfront development, small business centre). Projects such as feasibility studies or youth internships, for example, would not require signage.

Recipients whose projects require signage, as determined by FedNor, will be able to claim the cost of production and installation as an Eligible Cost. As the Recipient, you are responsible for producing and erecting project signs, as required.

Identified projects will generally require one of two types of signage, or sometimes both:

External Project Signs (Temporary)

  • External project signs are required for visible construction projects where financial assistance from FedNor exceeds $100,000. Signs may still be required for projects receiving less assistance. This will be determined by FedNor on a project-by-project basis.
  • Costs for external project signs will be part of the project’s eligible costs, as per the “Eligible Costs” section.
  • Signage will be produced in both official languages.
  • The Recipient will submit proofs via email or fax of the external project sign design for approval by FedNor.
  • The Recipient will ensure that the project signs are erected in prominent locations at the project site as soon as possible upon the start of the project, no later than 10 days after the start of construction.
  • Signs should remain in place for up to 30 days following project completion.
  • The Recipient is responsible for sending to FedNor, within 30 days of installation, a photograph that portrays the erected sign in relation to the project.
  • External projects signs will follow the approved design and guidelines:
    • Signs must be 120 cm high by 240 cm wide (4 feet by 8 feet) and must be erected at the most visible location on the construction site using two 8-foot posts.
    • Signs should be freestanding, securely assembled and erected, away from other distracting signs.
    • No other signs should be attached to the project sign.
    • All signage must use approved, bilingual text to recognize the Government of Canada’s support of the project.
    • Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production.
    • All signage must contain the Canada wordmark, as well as the FedNor corporate signature, and any other logos as may be deemed necessary.

Plaques (Permanent)

  • Plaques (indoor or outdoor) are required for all projects tied to a permanent physical presence or structure that is frequented by the general public, where financial assistance from FedNor exceeds $50,000. Plaques may still be required for projects receiving less assistance. This will be determined by FedNor on a project-by-project basis.
  • Costs for plaques will be part of the project’s eligible costs, as per the “Eligible Costs” section.
  • Plaques will be produced in both official languages.
  • The Recipient will submit proofs via email or fax of the plaque design for approval by FedNor.
  • The Recipient will ensure that the plaque is erected in a prominent location at the project site as soon as possible upon the start of the project.
  • The Recipient is responsible for sending to FedNor, within 30 days of installation, a photograph that portrays the installed plaque in relation to its surroundings.
  • Plaques will be prepared following the approved design and guidelines.
  • Plaque type and dimension will be determined by FedNor on a project-by-project basis. The following are typical options:
  • Indoor
    • Wooden (11” X 15”)
    • Stone (12” X 24”)
  • Outdoor
    • Aluminum (18” X 24”)
    • Aluminum (24” X 36”)
    • Stone – Wall (12” X 24”)
    • Stone – Ground (30” X 36”)
    • Plaques must be erected securely in a highly visible location, away from other distracting signs.
    • All plaques must use approved, bilingual text to recognize FedNor’s support of the project.
    • All signage usually requires the Canada wordmark, as well as the FedNor corporate signature, and any other logos as may be deemed necessary.
    • Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production.

Eligible Costs

Recipients whose projects require signage, as determined by FedNor, will be able to claim the cost of production and installation, as an eligible cost.

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