Communications requirements

Purpose

To ensure Canadians are aware of the Government of Canada's actions in relation to economic development in Northern Ontario, communications requirements have been developed to ensure financial support through Industry Canada/FedNor is appropriately recognized.

This page describes the Recipient's responsibilities and financial obligations involving communications activities related to the supported Project. In addition, it serves as a style guide for the production of promotional material and signage, as required under the conditions of your contribution agreement.

General Principles

The Recipient will work with Industry Canada/FedNor officials to undertake communications activities to ensure the Government of Canada's financial contribution to the Project is appropriately recognized. While specific requirements may vary depending on the Project, necessary communications activities will generally include:

Both official languages will be used for the production of information destined to the public, including promotional material (print and electronic), signs, plaques and other such material.


Organizing Events and Announcements

As the Recipient, you are required to work in cooperation with Industry Canada/FedNor officials to organize the Project approval announcement and any other event deemed necessary to ensure appropriate recognition for the Government of Canada's contribution to the Project. These may include milestone events such as ground-breaking and ribbon-cutting ceremonies.

When asked by Industry Canada/FedNor officials, the Recipient will help to coordinate the event/announcement by identifying a mutually agreeable venue, date and time. The Recipient may be responsible to invite stakeholders and community leaders, in consultation with Industry Canada/FedNor.

To ensure appropriate federal visibility, a Government of Canada backdrop, lectern sign and Canada flags – to be provided by Industry Canada/FedNor – should be displayed where/when appropriate.

Responsibilities

The Recipient will, in consultation with Industry Canada/FedNor:


Ensuring federal visibility on promotional materials

As a funding recipient, you are required to ensure appropriate federal logos, taglines, and text are used in the production of all promotional material related to the funded project, including, but not limited to advertising (print, radio and television), brochures, websites and signage.

Image Placement Example

When the use of the FedNor logo or Canada wordmark is mandated, please note they should be of equal size width-wise. The FedNor logo should be placed to the left and the Canada wordmark to the right.

Print

For any print material where a FedNor project is mentioned, including but not limited to newspaper advertising, brochures and promotional signage, both the FedNor logo and the Canada wordmark must be used.

Internet

For website usage, logos must appear on the index (main) page, with a hyperlink to http://fednor.gc.ca.

Radio

For radio advertising, the tag line "Proudly supported by FedNor" must be included at the conclusion of the spot.

Television

For TV advertising, the tag line "Proudly supported by" must be used in addition to the FedNor logo and Canada wordmark. The FedNor logo should be placed to the left and the Canada wordmark to the right.

Youth Internship recruitment advertising

This is the standard template for Youth Internship print advertising. Text in bold must be included in the advertisement.

Figure 1

Logo of
your
organization
Name of Your Organization



Who is eligible? Unemployed or underemployed youth (under the age of 30) who have graduated with a degree or diploma from a post secondary institution within the last three years, are legally entitled to work in Canada, and have not been previously employed under a FedNor Youth Internship funding agreement , or other federal or provincial internship with pay for a period of six (6) months or more.
Candidates must have reliable transportation.

Salary: This full-time position is partially funded by FedNor's Northern Ontario Development Program.

Successful candidates will have knowledge ...{enumerate tasks}

Deadline for applications is ... {Time} {Date}

Please mail applications to: {Address of organization}

This Opportunity is Proudly Supported by:

Image Placement Example

Note for electronic job bulletin boards: There is no requirement for logos but the phrase, "This full-time position is partially funded by FedNor's Northern Ontario Development Program" must be included. Note that if recipients post available positions on Service Canada's website, they will be translated free-of-charge and distributed across Canada.


Production and display of recognition signage

FedNor signage guidelines have been established to highlight federal investments in economic development initiatives in Northern Ontario, allowing Canadians to easily identify federally funded projects contributing to job creation and economic growth in their communities.

Because of the wide variety of projects supported by FedNor through the Northern Ontario Development Program, the requirement to produce a sign or plaque will be determined on a project-by-project basis. Generally, if a sign or plaque is required, the type and size of signage will be determined based on the dollar value of FedNor’s contribution to the Project.

Examples of projects that require external project signs include visible construction projects such as the extension of municipal services to industrial parks or the construction of a hangar at a municipal airport. Plaques (indoor and outdoor) are typically required for all projects tied to a permanent physical presence or structure that is frequented by the general public (e.g. waterfront development, small business centre). Projects such as feasibility studies or youth internships, for example, would not require signage.

Recipients whose projects require signage, as determined by Industry Canada/FedNor, will be able to claim the cost of production and installation as an Eligible Cost. As the Recipient, you are responsible for producing and erecting Project signs, as required.

Identified projects will generally require one of two types of signage, or sometimes both:


External Project Signs (Temporary)

Dimensions and installation

Signs must be 120 cm high by 240 cm wide (4 feet by 8 feet) and must be erected at the most visible location on the construction site using two 8-foot posts. Signs should be freestanding, securely assembled and erected, away from other distracting signs. No other signs should be attached to the Project sign.

Content

All signage must use approved, bilingual text to recognize FedNor’s support of the Project. Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production. See figure 2 for an example.

Logo usage and placement

All signage must contain the Canada wordmark, as well as the FedNor logo, and any other logos as may be deemed necessary. See figure 2 for an example.

Figure 2
Figure 2 - Example of an external project sign

Plaques (Permanent)

Type, dimensions and installation

Plaque type and dimension will be determined by Industry Canada/FedNor on a project-by-project basis. The following are typical options:

Plaques must be erected securely in a highly visible location, away from other distracting signs.

Content

All plaques must use approved, bilingual text to recognize FedNor’s support of the Project. See figures 3 and 4 for examples.

Logo usage and placement

All signage must contain the Canada wordmark, as well as the FedNor logo, and any other logos as may be deemed necessary. See figures 3 and 4 for examples.

Figure 3

Figure 3 - Example of a plaque

Figure 4

Figure 4 - Example of logo usage and placement on a rock

Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production.

Eligible Costs

Recipients whose projects require signage, as determined by Industry Canada/FedNor, will be able to claim the cost of production and installation, to the maximum noted, as an Eligible Cost.

External Project Signs (Temporary)
Dimensions: 120 cm high by 240 cm wide (4 feet by 8 feet)
Production: $750 (including two 8-foot posts)
Shipping/Installation: $750
Total: $1500
Plaques (Permanent)
Eligible Costs for plaques include mounting hardware, if required.
Indoor
Wooden (11” X 15”) $100
Stone (12” X 24”) $750
Outdoor
Aluminum (18” X 24”) $150
Aluminum (24” X 36”) $250
Stone – Wall (12” X 24”) $750
Stone – Ground (30” X 36”) $750
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